Credibility is one of a brand’s strongest assets. As a business owner, you want your brand to be known as dependable and reassure your customers in your products and services. Strong brand recognition and dedicated customer support will lead to trust and better business outcomes, for you and your customer. Here are some tips for boosting your brand’s credibility so you can achieve your business goals and outcomes.

Customer Support

Having strong customer support is something that builds trust because you are there for your customers. Apple customers get answers to their questions from an easy to access FAQ. When there is a problem with their Apple product they can find out how to troubleshoot or get help immediately. This reassures customers that in the unlikely event that there is a problem, help is there for them or easy to reach. 

“Anyone who received excellent customer service from a business that goes the extra mile will remember those moments and is more willing to share with their peers,” said VP of Sales Adam Antal.

“This is the easiest way to build a positive customer experience which helps to establish trust and brand loyalty.” 

Strong customer support means being able to problem solve, provide clarity, and answer any questions customers may have about your product or service. Doing that will demonstrate  reliability, and will strengthen pre-existing relationships. 

One of the tools businesses use to understand their staffing needs is a staffing calculator. This customer support is available online and you can contact Agents Republic if you have any other questions.

Responsiveness

However, it is not enough to have customer support. Being able to respond to customers and clients in a timely manner is something that will help build credibility. Clients and customers will see you as trustworthy and able to deliver results.

Many online services like Amazon and Squarespace have 24/7 customer support. This serves as mostly a function of being online, international companies: if anyone can access their service from anywhere in the world, they need to have people who can respond to inquiries at any time. The result of this has been self-evident however, as Amazon is perhaps the most recognizable online retailer in the world and Squarespace is one of the giants in the website building space. Responsiveness creates comfort, especially when you can be waiting hours or days on a reply.  

To create brand credibility, your services need to be available at any time. With Agents Republic’s 24/7 live service support you can make that happen. Learn more about our 24/7 service.

Customer Centric Pricing and Benefits

It is always important to keep the customer in mind when developing pricing for your company’s products and services. If a customer can see the benefits of your product and service, as well as have it be at an affordable price, they will feel considered and it can lead towards better outcomes and a continued relationship between the consumer or client and your company. Companies can spend thousands of dollars on consumer research, trying to understand the willingness-to-pay.

One way to increase trust is to add tangible benefits to a product or service. This has been utilized to great effect by many online retailers, where you cannot physically see the product you are buying, and which causes consumers to be more skeptical. An example of this is Zappos, an online shoe retailer that has a very generous 365-day return policy. Not only is this policy quite generous, but it makes sense for Zappos based on their customers and the quality of their products. 

At Agents Republic, our services focus on providing you with the best pricing for the best service. We also offer an emergency scale-up service for the peak business times. Learn more about our scale up services.

Tailored Service

As a customer, nothing feels better than having your needs met on a personal level. Having a tailored service helps build trust with your clients and customers as it creates empathy and makes them feel like their problems are being addressed on a personal level.

Many coffee shops, like Starbucks, capitalize on the tailored experience. At Starbucks, you can not only customize how much sugar or milk is in your drink, but also if you want to use soy milk, if you want to use sugar-free sweeteners, or if you want a variety of different syrups in your drink, among many other features. Additionally, baristas are trained to be personable and will write your name on the cup. These policies and customs may seem small, but they go a long way to help build trust and ensure that your customer is satisfied and will continue to work with you.

Whether as a client or as a customer, our agents can help meet your needs on a personal level. Learn more about our tailored services.